For example, you can get the Lite plan with 500 contacts but can incrementally increase it to 100,000 contacts for $405 annually. You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off). The discount for paying annually ranges from 15% to 40% depending on the plan. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually.
There’s a 14-day free trial to test the software. Because it is designed to manage contacts and the sales process, it offers more than 850 integrations. Plans quickly jump in price with the number of contactsĪctiveCampaign is a customer experience automation (CXA) software with email capabilities. Lite plan is very limited (and includes ActiveCampaign branding) Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content. Users will enjoy the easy-to-understand reporting that helps them determine what is working and what isn't. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools such as A/B testing and multi-step journeys. Mailchimp is the perfect tool for any business looking for a simple way to send emails to their customers. Its platform is one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails.Īside from its free plan, there are also three paid plans, which vary in cost based on how many subscribers you have (nonprofits receive a 15% discount): Mailchimp’s free plan includes up to 2,000 contacts and up to 10,000 monthly email sends. Not designed for advanced marketing teams
Pricey for larger contact lists (more than 15k subscribers)
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